Well - Peter von Stolk stepped down on Dec 5th of 2007, Jones Soda had a terrible quarter to compliment the two quarters before that, stock is down from a high of $32 to $3, Jim Cramer the infamous stock huckster is still not in jail, Jones Soda is still looking for a CEO replacement with "experience" and analysts still believe this is a long term play whose stock just got ahead of itself. Hmmmm!
I wish I could say the future looks bright for Jones Soda but unfortunately I am having trouble. In defense of Jones Soda I have always thought they were innovative to a point and fun at times to drink whether it was with high fructose corn syrup or pure cane sugar. The challenge that remains is cost/profitablity and the fact the Coke and Pepsi are not new to this game nor will they let someone enter their world. Monopolies are tough to break into. If Branson could not do it with Virgin Cola in cans how can Jones Soda?
Although I do not believe that Jones Soda is still the "little guy" they have a long way to go in a short period of time. Can they come back and finally make a profit? As Peter used to say on every conference call "We are excited about this new business model". Thoughts.
